by Lon Lindsey

When offering a network marketing business opportunity, if you can't provide something of value to others for FREE, you will continually play catch-up with those who do. Sounds a bit intimidating, doesn't it?

"FREE" is still the most powerful word when advertising, and FREE separates the successful marketers from the average marketers. What part of FREE can I help you understand?

Let's start with what may appeal to YOU. If my goal is to introduce you to a business opportunity I have available, which of these statements will grab your attention:

1. Lucrative income-generating business will provide you a retirement income and more;
2. Lucrative income-generating business, which is FREE to join, will provide you a retirement income and more;
3. Upon your request, I will FREELY reserve a newly released information guide on the latest new secrets to generating an immediate income and at the same time begin producing for you a retirement income and more! It's FREE and will be immediately made available to you.

You will notice the word "FREE" is used a lot and today it is used so much that "FREE" by itself, just is not as powerful as it used to be. That is why it is imperative that you provide something of value that is FREE to your reader. In other words, know your audience and then provide something of value FREE to them. In the above example, if your audience is a group of people who is looking for both a present income/cash flow and a retirement income, the third statement will be more appealing to them than the first or second. It's the FREE information that may have value to them as well as the possibility of the business opportunity. You have more than doubled your chances of getting the attention of the reader.

Here is a "freebie" I provide to people and I do it out of sincerity and feel there is much value attached to it. "Are you "cut out" for your own home-based business? It's FREE to find out! Take the Master Networker home-based compatibility assessment and get immediate results! It's fast and it's FREE. Go to our test by clicking here

As you can see, if you take the assessment yourself, it provides something of value to the reader and also provides an opportunity to develop a new relationship with the reader, but more importantly than anything is it provides something of value FREE to people as a way to help others assess themselves and determine if building a home-based business via network marketing is for them.

Here is one more example and I'll let you determine if it is appealing or not.

"What part of FREE can I help you understand? Have you ever wanted to provide something of value, FREE, to others AND at the same time attract them to your own web page . . . be it a business opportunity or personal web page? Consider your having your own FREE web page that did just that . . . a web page that attracts people to you, like a magnet, just because you offered them something worth more than FREE. In fact, you can make money giving away FREE websites! You'll be amazed how FREE can actually be better than free! Go to CoolEBiz and get the good news for yourself."

It's now your turn! Provide something of value FREE to your selected audience and get ready for new contacts and new relationships and yes, even some new customers and business partners!