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MasterNetworker Article #72 - 3/24/1999
A NEW TECHNIQUE FOR EFFECTIVE ADVERTISING . . . .
. . . BOTH ONLINE AND OFFLINE
by Lon Lindsey
Advertising is what makes the business world go round! The basic
principle of advertising is what generates business, be it for
the established multi-million dollar company or whether it is for
the brand new business entrepreneur. The fact remains,
advertising is essential for bringing in new accounts and new
business.
There are several ways in which to advertise and you are probably
aware of most of them, but are you in the know with regards to
what is most effective? Let's take a look at some of the ways to
advertise and look at the effectiveness of each.
OFFLINE PUBLICATION ADVERTISING
- Very expensive
- Continuous placing of ads is necessary over a long period of time
- Requires some time to get them started
- Response does not usually justify cost
- Main benefit - exposure
FREE CLASSIFIED ADS - ONLINE
- No cost, thus inexpensive
- Takes time to submit ad to many unless you have a software
program that will do that for you
- Questionable if anyone actually reads them as people who are
attracted to them are mainly those who want to place their own
ads.
- Response is very minimal
- Main benefit - no cost to place ads
ADVERTISING IN ONLINE EZINES
- Cost is usually reasonable, but is based on subscribership
- Sometimes owners of ezines will exchange ads
- One of the better ways to advertise online
- Response can be good if advertising approach is right
- Main benefit - able to place your ad before the right readership
based on the audience of the ezine
BANNER ADS
- The ability to exchange banner ads . . thus scratch my back and
I'll scratch yours.
- Attractive and makes it easy for people to simply point and click
to take a look
- A good way to get initial attention
- Main benefit - ability to exchange banners in numerous places,
thus increasing your exposure
FREE LINK SITES
- Usually no cost
- There are thousands of places to place your link free, thus the
opportunity for lots of exposure
- Questionable whether many people who go to these sites actually
look at other links as they are there mainly to place their own
- Free Link sites have popped up all over the Internet as it gives
the owner an opportunity to confirm AND send their offer to
everyone who links.
- Main benefit - lots of places to put your web page link and
inexpensive and increases link popularity in many of the major search engines
THE NEWEST AND MOST PROFITABLE ADVERTISING TECHNIQUE
In this industry, the trick is to stay up with the times. At one
time, the thing to do was utilize banner ads or free links, but
now that they have been utilized so much, they are not as
effective as they once were. That is why it is smart to stay
with the times and know about the newest approaches to advertising.
What makes sense is being part of an advertising program that
will make you money and still be involved in the process of
advertising.
I've run across a program that actually pays you to advertise,
yet in the process you get the badly needed exposure you need.
You've heard the phrase "it pays to advertise?" This new state
of the art classified advertising program really does pay you to
advertsie AND the bonus is you can have thousands of people
looking at your ad. It works both online AND offline. Rather
than my actually going into detail regarding it, I'll just give
you the URL so you can take a look for yourself. Click here
Actually, when it comes down to it, advertise as many different
ways that you can without going broke in the process.
Lon Lindsey
Do you need help in finding the right business for YOU?
E-Mail Lon Lindsey
Publisher of: The Master Networker
The Art of Building A Business
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