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MasterNetworker Article #68 - 11/9/1998
HOW TO WIN YOUR SPOUSE OVER TO NETWORK MARKETING
by Lon Lindsey
"Oh no, not another one!" "I can't believe you want to do that!" "I
thought we agreed, never again, after playing with those circles!"
"When are you going to get a real job?" Sound familiar? I've heard
it over and over again! Our, initial, biggest obstacle to working a
network marketing business could be our spouse. I had one guy tell me
on the phone "please don't tell my wife I got in this business because
she will beat me if she finds out." It sounds like that guy had more
problems than a desire to network!
Notice I didn't say which spouse to win over because I've seen both
men and women be against their spouse getting involved in networking.
I must admit that I have heard it more from the husbands than the
wives (that their wives are not supportive) and I'm not really sure
why and even if I knew, I probably wouldn't go there anyway. The main
thing is it is a common statement that I hear . . ."my wife just does
not support me on my network marketing efforts."
WHAT DO WE MEAN BY SUPPORT?
I think I need to define what we mean by support because there are
different levels of support. The definition of "support", by
Webster, in the situation I am talking about is "to give courage or
faith to; help; comfort; to give approval to; to advocate; to uphold."
So, when we ask for support, we are basically asking for approval or a
confirmation of what we are doing. That makes sense because the
initial foundation of a new business is the support you get from
family and friends. It just makes sense to surround ourselves with
people we know when we take on new challenges.
This may sound cruel, but I have found the least amount of support is
from family and friends when it comes to networking ventures . . .and
I'm not alone! In fact, over and over again I hear of people who get
down right discouraged after they tell their family members they are
going into business for themselves. That is why I tend to tell people
to avoid family members for sharing the business opportunity unless
they have the same vision you do. I'm not talking about products at
this point . . .only the business itself. That is a sad state when our
own family members don't have confidence in us, but the truth is they
lack a vision and it is very difficult to even get them to see that!
That's why it's called "lack of vision."
TWO TYPES OF SUPPORT
The way I see it, there are two types of spousal support: (1)
emotional; (2) active.
Emotional support is the encouragement and approval you get from your
spouse. Active support is taking the emotional support a step further
and actually participating in the business building activities with you.
Most often, all is being asked is emotional support from a spouse . .
Just knowing that they endorse what you do gives you the confidence to
go out and do it. It would be nice to also have active support . . .
.actual participation in the business with you, but that might not
happen. We have to watch out and make sure we don't condemn ourselves
and predict failure just because our spouses does not actively
participate. I, personally, struggled with that for years. Although my
wife supported me emotionally, she didn't get into what I considered
really supporting me by doing and I inwardly held that against her.
But, I was wrong because it happened to be my interest, my passion and
not hers even though she wished me well.
Lack of active support might be discouraging, but it should not be
enough to keep you from working at building your business. Lack of
emotional support is much harder to deal with . .especially if you are
actually put down and degraded for what you are doing.
TURNING THINGS AROUND
There is hope and there is a way to turn things around. It has to do
with being able to improve your lifestyle to the point that your spouse
even notices a difference. Here are some suggestions on how you can do
that:
(1) Choose a legitimate product oriented company that you can feel
good about . . .one that has enough products that both you and your
spouse can enjoy.
(2) Get products from your own company that your spouse will enjoy.
Pamper him/her! I'm with a product oriented company that has products
that would be fun to do this with. For instance, it would be easy for
me to order some cocoa mixes and fix my wife hot chocolate and have a
special quiet time with her . . . or how about ordering the laundry
products and doing the wash for her . . . .or how about surprising her
with an aromatherapy candle and essential oils for message . . . or
surprise her with a sauce made out of a soup base. I think you get
the idea. Doing things like that could be making a lifestyle change.
It sends a strong message that the business is "us" not "me".
(3) Go to the annual company convention, but take your spouse also and
treat it as a vacation. Perhaps schedule a full week vacation . .
three or four days at the convention and three or four days somewhere
else in the area. The purpose of taking your spouse to the convention
is to bring the company alive . . . making it real . . .showing how
legitimate the business really is. Another reason for taking your
spouse to the convention is so he/she can meet others who are already
experiencing the lifestyle . . .making new friends. For me, this is
what made my wife an active supporter of mine. It brought the business
to life and made a statement that this business is legitimate and a real
business.
(4) Share your rewards, accomplishments, earnings with your spouse
just as if he/she earned them him/herself. It will make your spouse
feel important and will show him/her that this really is a business.
(5) Talk about your business occasionally, but do not dominate all
your conversations with business. If he/she sees the business as
being more important than him/her, then he/she will resent the
business.
(6) If the company offers any free travel incentives, do what you can
to earn those. I remember when I earned a FREE all expenses paid trip
to Puerta Vallerta for my wife and me, that really clinched it for
me. My wife was able to be around other successful people and she saw
how the company did things first class. It truly is a wonderful way
to convince even the least supporters that you really are in a
legitimate business and you do have more than a vision . . you have a
new lifestyle in mind.
In summary, I can honestly say that it is possible to build a business
without active support and even without emotional support, but it
takes time to turn things around by doing the things I mentioned
above. Whatever you do, don't let the business become a priority over
the time you and your spouse have together or you will end up fighting
another battle.
Lon Lindsey
Do you need help in finding the right business for YOU?
E-Mail Lon Lindsey Publisher of: The Master Networker
The Art of Building A Business
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