by Lon Lindsey

Network marketing is a business of emotions. I'm talking about emotions that will put you as high as the sky and as low as the deepest valleys. Those who are successful at network marketing are those who are persistent enough to overcome the deepest lows, but before you can experience the highest highs, you've got to have a "WHY" to motivate you to build your business.

Remember this statement because it will be the one thing that determines what you will do with your business. IF YOUR "WHY" ISN'T BIG ENOUGH, YOUR BUSINESS WILL FALTER!

Everyone needs something that will push them to take action. It's called your "WHY." Your WHY is what it is you want out of life and is what motivates you to do things you may not ordinarily do. A wWHYmay have monitary value, but it's something you can visualize. It might be a house, boat, car, college education for your children, a retirement plan, a vacation, an event, etc. The main thing is, it is something you long for . . . deep down in your gut. You want it so badly you are willing to go out and do things to make it happen. In other words, your WHY must mean so much to you that you will do almost anything (that is honest and legal) to make it happen.

Just as an example, I had a WHY eight years ago. My WHY was to get out of a stressful job and get in control of my life by working for myself rather than being a slave to others. I wanted it so badly that I was consumed with the idea and the vision. I could actually visualize my working out of my home NOT going to work and being home to see my children off to school. The thought of seeing my children off to school rather than their seeing me off to work was etched in my mind. My WHY was so great that I was willing to basically work two jobs to make it happen . . .and it did five years later.

When the WHY is big enough, the WHEREFORE appears. What this means is most people don't even know how they are going to make things happen until after they identify their WHY and then the mind begins coming up with ways to accomplish the WHY.

WHAT TO DO

1. Identify your WHY! Write it down! If it can be seen, take a picture of your WHY and put it where you will see it each day. For example, If it is a car you want, get a picture of the exact car you are wanting and put it where you will see it each day.
2. Determine if your WHY is big enough to make you do legal and honest things you would not ordinarily do . . . things that will cause you to step outside of your comfort zone. How do you determine if it is a big enough WHY? It's all about how you feel. It's an inside feeling deep down in your stomach. It's almost like it consumes you causing you to lose sleep at night. It's a feeling of "I can make it happen" because you want it so much.
3. If you have that "I will and can do it" feeling, make a decision to pursue your WHY by stating out loud "I am going to get my WHY by doing what I have to in order to make it happen.
4. Set reachable realistic goals based on your resources.
5. Develop an action plan to use as strategies to reach your goals.
6. Focus and persist over a period of time.

I mentioned above that unless your WHY is large enough, nothing will really change. Here are some clues as to determining if your WHY is still too small to really get you what you want.

1. You have dreams, but they don't consume you.
2. You think about pursuing your WHY, but you really never get it off the ground.
3. You begin working toward your WHY, but you lose interest before you really progress far enough.
4. You claim you don't have enough time to pursue anything else.
5. You use lack of money as an excuse.
6. You tell yourself you don't think you can do it.
7. You want it, but you don't feel it.
8. You procrastinate your decision to get started.
9. You tell yourself you are too tired.

People who have a big enough WHY also are able to come up with the WHEREFORE to get what they want. Rather than being tired, they are energized. Rather than not having enough time, they maximize their time. Rather than procrastinating to make a decision, they take action. Rather than using lack of funds as an excuse, they figure out ways to utilize what they have. Rather than a feeling of apathy or lack of confidence, they are positive thinkers and take on a "can do" attitude.

If you've got a big enough WHY, you will have the WHEREFORE!

WHY?

WHY NOT?